SMU Digital Campaigns

Created dynamic designs for a variety of digital platforms, including social media content, email campaigns, web graphics, and display ads, all tailored to support key initiatives such as Homecoming, admissions outreach, and special events.

This digital campaign invited SMU alumni to share their “missed connections” stories, creating a sense of nostalgia and excitement leading up to Homecoming Weekend. Below you will see a landing page on the SMU website, email campaign banners sent to each reunion year and instagram posts all to foster community and encouraging event participation.

SMU.edu campaign landing page mockup and content

Email campaign mockup and banners

SMU alumni Instagram campaign mockup and instagram posts

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